Increase visitor attention and retention with Augmented Reality signage
Add more information in less space with Augmented Reality (AR). Display dynamic content such as video, animation and 3D models – keeping your customer engaged and on-site for longer.
Stay ahead of the curve… and your competitors
AR may still feel like the “new kid on the block” or a “flash in the pan”, but the truth is it’s time-tested and here to stay.
As experts in AR, we can help you keep one step ahead of your competitors and entice an ever-expanding millenial customer base to your business or charity.
Augmented Reality explained
Augmented Reality, or AR, is the use of camera equipped phones and tablets to overlay extra information upon the world around you.
AR apps can be trained to recognise a sign and then overlay all manner of extra information upon that sign. This might include video, animation, 3D models or any combination thereof. AR elements can also respond to interactions by the viewer or trigger other events on the viewer’s device.
More info in less space
Only the minimum amount of info need be printed on a sign. All extra info can be displayed to the user in AR.
Update signs without a reprint
You can refresh the AR experience without changing the printed sign.
AR content can include video, animation, 3D models and even green-screen elements - with no video screen (or power) required.
AR makes your static, printed signs fully interactive - keeping your customers engaged.
Try it out
We’ve created a small AR experience tied to this webpage. Download the Zappar app to your mobile or tablet device and scan the Zappar code and image below.
AR at a realistic price point
If you already have your own content that can be used in an AR experience – for example, a corporate video or even a series of still photos you want turned into an interactive slideshow – our in-house AR experts can quickly turn a straightforward sign into an Augmented Reailty showstopper. And for minimal extra cost.
If you don’t already have content suitable for an AR experience, or if you have something specific in mind that needs new content created, get in touch and we can help project manage your AR signage experience from initial idea to completed product.
Museums & Zoos
AR is perfect for displaying extra information to visitors looking for a deeper understanding of exhibits, whilst keeping printed signage concise for more casual browsers. It can also be used to show animation and video related to the exhibit without the need for a video screen installation.
AR signage can be used to enhance an attraction with a related AR game or 3D characters that ‘come to life’. An AR installation could become an attraction in itself, such as with an AR ‘treasure hunt’.
Extra information about civic services can be delivered via an AR sign, with links that trigger the viewers browser to navigate to the relavent area of a website.